Just as the name of the street festival suggests, Chalewote is flip-flopping to a new location this year.
Osu is its new destination and will play host to thousands of revellers from Ghana and across the world.
Within a three-mile radius running from the Court Complex to Independence Square through to the Osu township, there will be splendid sights and sounds.
Activities such as photo exhibitions, street painting, graffiti murals, interactive installations, street boxing, movie screenings, and processions of cultures, just to mention a few, will line the streets.
According to the Director of the Chalewote Street Art Festival, Mantse Aryeequaye, the new location will give the street carnival a wider space to showcase its rich African heritage.
He made this revelation at the signing of a Memorandum of Understanding (MoU) with The Multimedia Group, the new media partners for this year's event.
"We’ve relocated to Osu. From Independence Square all the way into the Osu township, we’re talking about where the High Court Complex is, down to the Independence Square, into the Osu Castle, into the Osu community, all the way down to Oxford Street, and all up to the Osu Cemetery traffic light coming towards Accra Sports Stadium, rounding it back into Independence Square," he said.
This year’s event is slated to take place from Monday, August 21 to August 27, 2023.
Meanwhile, the General Manager of Joy Brands, Fiifi Koomson, expressed delight about the partnership, adding that the Chale Wote Festival falls in line with the company’s plans to use its platforms to sell Ghana.
He further indicated that the media conglomerate will leverage its platforms to promote Ghanaian identity and culture.
"This is an opportunity for Multimedia and the team from Chale Wote Festival to showcase our music, dance, and art in general. I think that this is an opportunity for artistic self-expression, showcasing our tradition the best way we can, and at Multimedia Group, we are very excited about this, knowing that we’re able to even promote this event, and I believe it’s not just going to be an event but a series of them," Mr. Koomson stated.
The Joy FM, Joy Prime, Hitz FM, and other MGL brands of the Multimedia Group will be the reliable platforms for creating unforgettable memories for this year's Chalewote Street Art Festival.
It will be replicated on all social media platforms of the various Joy Brands.
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