Maverick Research's Retail Audit AI solution has been named a finalist at the highly respected Tony Cowling Foundation Innovation Awards.

This recognition highlights Maverick's dedication to revolutionising retail measurement technology, particularly for traditional trade-dominant markets.

“We are thrilled to be named a finalist for the Tony Cowling Foundation Innovation Awards,” said Ato Micah, CEO of Maverick Research, a leading innovator in retail measurement solutions.

“This recognition is a testament to the tireless efforts of our team and our commitment to pushing the boundaries of what’s possible. We believe our AI-powered solutions have the potential to transform the way businesses understand and navigate traditional trade environments.”

Maverick's Project Andoh represents a groundbreaking initiative designed to significantly improve retail count and data accuracy in cluttered and decanted categories prevalent in traditional trade settings. By harnessing the power of advanced AI algorithms, Project Andoh effectively tackles the challenges associated with these complex retail landscapes.

Pilot testing within the savory and beverage categories yielded significant improvements in both count and accuracy. Motivated by this success, the Maverick team is actively expanding Project Andoh's capabilities to address even more intricate challenges, including whole shelf count, anomaly shelf configuration, and optimizing pricing models.

Maverick Research extended its heartfelt gratitude to the esteemed judges of the Tony Cowling Foundation Innovation Awards: Chirantan Ray, Anita Watkins, Andrea Wilson Arnaud Frade, Judith Passingham, and Marchella Abrasheva.

The company also recognised the outstanding contributions of the board of directors of the Tony Cowling Foundation: David Corless, Sanjiv R Mahajan, Didier Cowling, Mitali Chowhan, Christopher Goard, Paul Wright, and Paul Edwards.

“This recognition fuels our unwavering commitment to pushing the boundaries of retail measurement,” said Micah. “We are dedicated to delivering unparalleled insights to our clients operating in traditional trade-dominant markets, empowering them with data-driven decision-making", Mr. Micah mentioned.

Maverick Research is a leading force in retail measurement technology within Sub-Saharan Africa. The company offers innovative solutions designed to empower businesses with the data intelligence necessary for informed decisions. Focusing specifically on traditional trade markets,