It was all joy and smiles on the faces of housing enthusiasts as patrons walked away with huge discounts on the first day of the three-day Ecobank-JoyNews Habitat Fair taking place from Friday, September 12 to Sunday, September 14, at the Ghud Park near the Accra Mall.

Day 2, today, September 13, promises gargantuan discounts and unbeatable deals as exhibitors return with the latest and modern products and services at Ghana’s largest home and property fair.

The fair is the place to be, as it offers a crucial lifeline to thousands of Ghanaians aspiring to own a home.

The Ecobank-JoyNews Habitat Fair arrives at a critical juncture for Ghana’s real estate market. With an estimated housing deficit of over 2 million units and several factors affecting construction costs, the journey to homeownership has become increasingly daunting for many middle- to low-income earners.

The Ecobank-JoyNews Habitat Fair aims to bridge this gap by bringing together a diverse array of stakeholders from the real estate and financial sectors under one roof.

As attendees pour into the Ghud Park today, they will be greeted by a vibrant marketplace teeming with real estate developers, building material manufacturers, interior decorators, furniture suppliers and everything concerning the construction of houses.

The fair has long been a one-stop-shop for prospective homeowners, providing a platform to explore a wide range of properties, from affordable housing schemes to luxury apartments.

At the heart of the fair is Ecobank Ghana PLC, the headline sponsor, which is offering tailor-made mortgage solutions to suit different financial capacities.

The bank is providing professional advice on loan eligibility, repayment plans, and interest rates, helping to demystify the mortgage process for attendees. Officials will highlight the importance of partnerships in creating a more inclusive and accessible housing market.

Beyond the exhibition, the event will serve as a crucial knowledge-sharing platform.

Experts from key industry players are scheduled to lead seminars and panel discussions on a variety of topics, including legal frameworks for property acquisition, land documentation, and sustainable building practices.

These sessions are designed to empower attendees with the information needed to make informed decisions and avoid the common pitfalls of the real estate market.

The fair’s theme, “Dream it, Own it, Live it”, resonates deeply with the aspirations of countless Ghanaians.

It serves as a reminder that with the right guidance and resources, the dream of owning a home is not an impossibility.

For many, the Ecobank-JoyNews Habitat Fair is more than just an exhibition; it is the first tangible step toward securing their future, so don't be left out.