Republic Bank Ghana has renewed its partnership with the Multimedia Group, signing a three-year agreement to become the title sponsor of the firm's Habitat Fair programme.

Speaking at the launch of the Republic Bank JoyNews Habitat Fair on August 11, the General Manager of Joy Brands at The Multimedia Group Limited, Francis Fiifi Koomson, said the partnership builds on an existing relationship between Republic Bank and the Multimedia Group, which began three years ago when the bank became the title sponsor of the Habitat Fair.

He said the successful collaboration had recently resulted in the extension of the partnership for another five years, describing the development as a strong indication that the relationship was yielding positive results.

“Three years ago, Republic Bank became the title sponsor of the Habitat Fair of our commercial brands. That was a very exciting time, and we've had a very exciting journey,” he said.

Mr Koomson noted that the latest agreement further strengthens the partnership, particularly in the Accra market.

“With the same spirit, we sign a further three-year partnership for the Accra brands with Republic Bank. That makes Republic Bank the title sponsor of the entire Habitat Fair portfolio of the Multimedia Group nationwide,” he added.

He described the renewed partnership as a “statement of confidence” in the Multimedia Group, assuring Republic Bank of the company’s commitment to deepening and expanding the relationship in the years ahead.

“We do not take this lightly. We look forward to building this partnership and growing it further into the years ahead,” he said.