The new English Premier League season is here. Already, the heat is building up with the big teams finding their spots on the league log. Long way to go right?
As we wait for more surprises, Absa has announced a pan-African reward campaign with English Premier League Legend and former Black Stars midfielder, Michael Essien, to connect Ghanaians to the game they are most passionate and excited about.
Known as the Absa Ultimate Assist, the campaign is aimed at engaging customers and potential customers with light-hearted Premier League content and rewarding them with exciting prizes.
The campaign which has a social media challenge “Give Michael Essien The Ultimate Assist” encourages Ghanaians to participate by demonstrating their skills to win a special package. To participate, you must take the following steps:
- Record yourself receiving the ball from (an imaginary) Michael Essien.
- Show off your football skills and pass the ball back to him.
- Upload your video using #TheUltimateAssist and tag Absa Bank Ghana.
Commenting on the campaign, Benjamin Dwummah-Adu, Marketing Manager at Absa Bank Ghana said beyond connecting people’s dreams to financial solutions, services and opportunities, Absa is also committed to connecting the Ghanaians to things they love.
“Football is a game that excites, thrills, stirs up hope and sometimes disappoints but always unites us. It’s a game that thrives on assisting each other to win. Through the Absa Ultimate Assist, we are demonstrating our commitment to supporting Ghanaians with financial solutions to get things done as well as connecting their passion to the beautiful game.”
In a Twitter post on the campaign, Michael Essien wrote “I am excited to be partnering with Absa, the Official African Banking Partner of the Premier League, on their #AbsaAssist campaign. Keep a lookout for exciting content coming to you this season.”
During his time at the English premiership, Michael Essien helped Chelsea to win the Premier League in 2006 and 2010, as well as three FA Cups and one League Cup. He won the UEFA Champions League in 2012.
He has won the Chelsea Goal of the Season award twice, in the 2006-2007 and 2008–2009 seasons.
Absa Bank has been a long-standing banking partner of the English Premier League.
- ‘I’m on the run until this country shows me there are laws’ – Shatta Wale
- Robbers make away with over ¢100k in alleged bullion van attack
- A flimsy excuse should not be given for denial of a visa to MPs – Sam George calls out Netherlands Ambassador
- Pastor whose prophecy triggered Shatta Wale’s fake shooting fiasco arrested
- Funny Face arrested after threatening to kill his baby mama and commit suicide
- Why Samini thinks IGP won’t be laughing at Shatta Wale’s expensive joke
- Tiwa Savage reacts to alleged sex tape
- Akufo-Addo’s denial of promise to build harbour in Cape Coast is shocking – Abeiku Adams
- CAGD backtracks on ‘No Ghana Card, No Salary’ directive to public sector workers
- Shatta Wale arrested over hoax shooting incident
World Cup Qualifiers: Ethiopia’s Bahir Dar stadium banned, Walyas could play Black Stars on neutral ground
AWCON Qualifiers: Black Queens aim for fancied Nigeria upset
Salah scores twice as Liverpool beat 10-man Atletico
Messi brace inspires PSG comeback victory over Leipzig
Man City brush aside Club Brugge in emphatic victory
Put Shatta Wale and publisher before court for alleged fake gun attack – ASEPA petitions CID
Two arrested for circulating false information in connection with alleged gunshot attack on Shatta Wale
30 companies and 4 individuals honoured at 2021 Customer’s Choice
Shatta Wale arrested over hoax shooting incident
Playback: PM Express discusses demand for MMDCEs election re-run
KATH Psychiatry Unit launches caregiver support group for children with special needs
MP for Tamale Central reaffirms Minority’s commitment to pass anti-LGBTQI+ bill, Asks Akufo-Addo to make stance clear
NSMQ 2021: St Thomas Aquinas, Mfantsipim, Aggrey Memorial, Bolgatanga SHS and others to contest in prelims
Transgender is a mental health condition – Expert
Shatta Wale could be charged for publication of false information – Justice Abdulai