An Associate Director, Deloitte Ghana, Eunice Biritwum is urging businesses to adopt Environmental, Social and Governance principles to secure funding from development partners and financiers.

According to her, impact-investing has become the main criteria for many financiers and provides businesses who adopt these principles with the opportunity to attract funding.

Speaking on the Joy Business Masterclass on Joy FM, Eunice Biritwum who was speaking on the topic ‘ESG and Sustainability Tools to achieve Net Zero Emission Goal’ said, it has become increasingly important for businesses to integrate ESG principles in their operations in order to attract funding and also protect the planet for future generations.

“Since the 1960s, impact investing has become increasingly important to financiers, World Bank and development partners because we realised that if we do not take steps to protect the environment, we are not going to be living a livable climate for the generations that are coming after us”, the Energy Consulting Specialist said.

She furthered that modern consumers are increasingly discerning when choosing products and services from companies that prioritise social and environmental responsibility.

“There are people who will buy a certain product because they know that this company is committed to sustainability and people are gradually understanding that we all need to do our bit in our homes and workplaces to ensure that we can have a sustainable future”, she added.

She also believes that companies can play a positive role in supporting environmental preservation, improving community welfare, and promoting social responsibility initiatives.

Eunice Biritwum also posited that collaborative efforts are needed from all countries to achieve net zero emission goal.