In celebration of the 2025 World Milk Day, leading dairy brand, Cowbell, marked the occasion with over 800 children at the 37 Military Basic School and Children’s Ward of the Hospital.

The event highlighted the critical role milk plays in combating pediatric malnutrition in Ghana and promoting overall child wellness.

Since 2020, Cowbell, in partnership with the 37 Military Hospital, has organised an annual nutrition assessment program every 1st of June to commemorate World Milk Day.

This global observance, instituted by the Food and Agriculture Organisation of the United Nations, aims to spotlight the significance of milk as a key component of global nutrition and food security.

This year’s event featured a lively and educational experience for students in the Basic School, coupled with a visit to children on admission at the hospital’s pediatric ward.

As part of the event’s highlights, Promasidor Ghana’s (PGH) Marketing Manager, Michael Hagan, emphasised Cowbell’s commitment to improving child nutrition.

“As a leading dairy brand in Ghana with the mission of providing quality milk to meet the nutritional needs of the Ghanaian consumer, especially children, we consider this day very important,” he said.

“Cowbell is rich in protein and vitamins like Vitamin B9, which is good for the cognitive development of the child, provides energy, and boosts the immune system.”

Dr. Ivy Frimpong, the event’s health talk lead, shared insights on the 2025 World Milk Day global theme, “Let’s Celebrate the Power of Dairy.”

She reiterated, “The intake of milk, especially at the early stages of a child’s life, is crucial for developing strong bones and teeth, helping to prevent osteoporosis and bone fractures later in life.”

The day’s celebration concluded with a heartfelt visit to the Children’s Ward of the 37 Military Hospital. Led by Colonel Quaye (NOIC Public Health) and supported by staff from Promasidor Ghana, the team spread cheer by sharing smiles, refreshments, and Cowbell-branded goodie bags with the children.

This year’s celebration was not just about dairy, it was about spreading joy, sharing knowledge, and creating meaningful connections that leave a lasting impact on young lives.