Deloitte has retained the title of the world’s most valuable commercial services brand, following a 10% brand value increase to US$32.5 billion, international brand rating firm, Brand Finance has said in its 2020 report.
“Strong revenue growth is the key driver behind the international giant’s brand value increase, with all five of Deloitte’s business.
“In addition to measuring overall brand value, Brand Finance also evaluates the relative strength of brands, based on factors such as marketing investment, customer familiarity, staff satisfaction, and corporate reputation” it stated in the report.
Alongside revenue forecasts, brand strength is a crucial driver of brand value. According to these criteria, Deloitte is also the world’s strongest commercial services brand with a Brand Strength Index (BSI) score of 91.4 out of 100 and a corresponding elite AAA+ rating,” the report noted.
It added that the brand has invested considerably in its workforce through learning and development initiatives enabling Deloitte to deliver high quality, consistent services to clients.
“Above and beyond developing its workforce, Deloitte is committed to helping communities through its societal impact initiative, World Class, which prepares people and clients for the technological changes of the Fourth Industrial Revolution.”
The brand’s increased CSR scores are a testament to this. Deloitte is the only brand in the Big Four to record an increase in brand strength this year.
Deloitte is the most valuable brand in the professional services sub sector, with a sizable lead over Accenture in 2nd and PwC in 3rd.
Despite recording a 4% decline in brand value to US$25.3 billion, Accenture retains its position as the second most valuable professional services sector brand.
Accenture’s commitment to innovation and improving its technological capabilities proves to be one of its strongest advantages over its competitors.
In 2019, a vast majority of Accenture’s capital investment was deployed in “The New” – digital, cloud and security services. These services are flourishing currently as clients turn to them to support their transformation during the pandemic.
The relevance of these services, even during such uncertain times, places the brand in a solid position in the long term.
PwC’s brand value has remained stable, with no brand value change at US$24.8 billion. The brand’s revenue increased across all reporting segments, with advisory recording the highest growth, a result of high levels of demand. PwC’s continued investment in people and technology is expected to cater to this demand and drive growth in the future.
About Brand Finance
Brand Finance is the world’s leading independent brand valuation consultancy.
We bridge the gap between marketing and finance. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. For more than 20years, we have helped companies and organisations of all types to connect their brands to the bottom line.
We quantify the financial value of brands. We put 5,000 of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish nearly 100 reports annually.
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