The Ghana Broadcasting Corporation (GBC) has unveiled plans to introduce a new management model aimed at securing the long-term sustainability of the state broadcaster.

Under the proposal, GBC will retain full ownership of its assets but transfer day-to-day management to a private entity.

The move, according to management, is designed to enhance efficiency, competitiveness, and innovation in an increasingly dynamic media environment.

Director-General of GBC, Professor Amin Alhassan, made the disclosure during an interaction with Parliament’s Communication and Information Committee as part of their working visit to the Corporation.

He noted that previous attempts at shareholder agreements had failed to deliver the desired results, hence the decision to pursue a different model.

“We will continue to own the facility one hundred percent, but we will invite a private management team to take over operations while keeping close oversight. Private sector participation in shareholding hasn’t served us well, so this new path is about safeguarding GBC’s future,” Professor Alhassan explained.