The Head of the Marketing Department at the University of Professional Studies, Accra (UPSA), Dr Ibn Kailan Abdul-Hamid, has responded to a viral video that has sparked widespread discussion on social media regarding its dress code policy.

The video, which appears to show some students being turned away from class for not adhering to the university’s professional dress code, has drawn both criticism and support from the public.

In a statement signed by Dr Abdul-Hamid, the university underscored its longstanding commitment to professionalism, discipline, and integrity, principles that, it noted, are deeply embedded in its institutional culture.

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Dr Abdul-Hamid described the trending video as having been “recorded and shared without proper authorisation,” cautioning the public against concluding based solely on one perspective.

He revealed that the university has initiated an internal investigation into the matter and urged the public to allow the process to unfold before assigning blame or judgment.

“The University’s professional dress code is not arbitrary. It is rooted in a philosophy that prepares students for the real-world expectations of corporate Ghana and beyond,” the statement said.

It added that the policy has been an integral part of the student experience for decades, embraced by alumni who now occupy key leadership roles across various sectors.

Acknowledging the concerns raised by the public, Dr Abdul-Hamid said the university takes seriously issues relating to dignity, professionalism, and communication.

However, he also appealed for a balanced perspective that respects UPSA’s core values while appreciating the generational shifts in student identity and self-expression.

He noted that while "Generation Z" students may embrace more liberal views on fashion and branding, such freedoms must be exercised within the framework of professional and institutional expectations.

"We do not seek to suppress individuality,” he stated, “but rather to harmonise personal expression with professional standards.”

The university called on its stakeholders, including alumni, parents, employers, and the general public, to support the principles that have guided UPSA’s evolution over the years.

“UPSA is not just an academic institution, it is a professional brand,” Dr Abdul-Hamid said.

“And like any strong brand, it evolves with time but never loses sight of its core identity.”