Global fashion retail brand, LC Waikiki has opened its second store in West Africa at Junction Mall, Nungua, Accra.

The opening of the store makes Ghana the second country in West Africa where LC Waikiki expands its brand as part of its Africa growth strategy and in line with its mission 'Everyone Deserves to Dress Well’.

Commenting on the store’s opening, Sevim Altın, Area Manager said: “The goal of LC Waikiki is to help everyone to dress. Of course, there are a lot of retailers in the market – both local and foreign. And at LC Waikiki, we want to ensure we are as affordable or the lowest priced retailer.”

The retail giant is currently operating more than 1,000 stores in 49 countries, 324 different cities on three continents and has almost 50,000 employees.

Ghana's store opening marks the expansion LC Waikiki in West Africa following the resounding success in the East African market.

By the end of 2023, LC Waikiki plans to expand further in Africa, namely to Congo and Zambia.

The Turkish brand's target is to have more than 1,500 stores all over the world by the end of 2023.

With more than 400 million items sold, the Istanbul-based company reported revenues of over US$2.2 billion in 2020. The grand opening of the Ghanaian flagship store had various guests and was done following COVID-19 Protocols.

LC Waikiki has set the goal of affordable fashion beyond Turkish borders by connecting with various cultures in different markets.

They are committed to providing customers from all age groups with products that are suitable for their style and budget.