The Executive Director of Africa Education Watch, Kofi Asare is urging the Ghana Journalist Association (GJA) and the general public to continue to reward good journalism.

This according to him will encourage conformity to the accepted norms and discourage the practice of bad journalism.

“It is important to reward good journalism because in today's society there are two brands of journalism. There is one brand that serves the interest of a few and another that affects the quality of life of all the people, and that is the journalism that the constitution envisions," he said on JoyNews' The Probe.

Mr Asare added that rewarding excellence “is not about financial motivation or peculiar benefits, it’s more about recognition. So the more we continue to as a society recognise good journalism we incentivise it and disincentivise the practise of bad journalism.”

His comment follows the GJA annual awards which came off on Saturday, November 12.

Mr Asare applauded all the nominees and winners for their work and the positive effects they have had on society.

He urged all nominees to be proud of themselves “for working hard to influence policies, practices and behaviours towards the better advancement of society.”

The Eduwatch Executive Director also advised journalists to continue to challenge themselves and look beyond the standards set in the country to achieve higher heights.