The Chief Executive Officer of QNET, Malou Caluza has debunked rumours alleging that the global e-commerce direct selling company is a scam.

According to her, people making such claims have not “investigated the realities of the direct-sales company.”

She stated that the recent wave of negative publicity her company has suffered has mainly come from people who have not yet visited the official website or social media pages of the company to make an informed decision.

“Everything you want to know about QNET is available on our website and our social media pages. Prospective distributors can also find information readily available on third-party websites,” she said.

She stressed that her company was established on the ethos of transparency and has since strived to maintain that throughout the more than 20 years QNET has been in existence.

Ms. Caluza explained that in order to tackle the misinformation about QNET head-on, the company has in recent times focused on education and awareness creation about the company.

"We use social media campaigns, stakeholder engagement, PR programs, seminars, training, and events to help people understand the positive socioeconomic impact of direct selling," she said.

"We also focused on educating the public about the difference between legitimate direct-selling businesses and illegal pyramid scams."

She further explained that the defining difference between QNET and financial scams is that “QNET's direct selling is a unique method of marketing and selling goods and services directly to the consumer, away from a permanent retail space.

“Direct selling is driven mainly by word-of-mouth referrals, which is why QNET is committed to transparency in all aspects of the company and its products. As a company, we always ensure compliance with local laws and regulations.”

According to Ms. Caluza, the education and awareness creation programme being carried out by the company is also particularly geared at helping distributors see beyond the false scam allegations made about the direct-sales business.

"There is a lot of misinformation about QNET out there, which is unfortunately due to a lack of understanding of the direct-selling business in many parts of the world," explains Ms. Caluza.

"While direct selling is more than a century old, it is still in its infancy stage in many emerging economies and hence, not properly understood. Many people assume it is some type of financial or investment scheme, and they are wary."

Assuring distributors of the legitimacy of the business, she urged them not to despair and instead work hard to achieve the success others had had while working with QNET.

"We have hundreds of success stories from people who have transformed their lives with QNET," says Ms. Caluza.