QNET, a leading multinational e-commerce direct selling company, has launched a 360-degree marketing and advertising campaign in Ghana.
The campaign’s main objective is to educate the public about QNET’s business and highlight the red flags associated with a scam. The campaign will be running across other sub-Saharan African countries where the company operates.
The campaign concept is inspired by the quintessential African mother who frowns on bad behaviour while guiding and correcting with the right information and values.
Named the “Mama Campaign”, the messaging of the campaign targets the public, the media, and the government stakeholders. The multichannel campaign will be broadcasted through radio, television, social media, and Out-of-Home advertising (billboards).
QNET, for more than 23 years, has been successful in developing unique products and services to meet the evolving needs of its customers across the world.
Each year, more people buy QNET products and sign up for the company’s direct selling business as Independent Representatives (IRs). Thousands of young Ghanaians and Africans have found their entrepreneurial passion through QNET and transformed their lives for the better.
The company’s direct selling business model allows existing customers who have enjoyed QNET’s products to market them by registering as Independent Representatives (IRs) and earning commissions on successful sales.
QNET launched the “Mama Campaign” to avoid any misunderstanding of how the internationally recognised direct selling industry works, to warn about unethical practices by certain individuals who misuse the QNET name and present the business model as a get-rich-quick scheme. QNET is empowering people’s life not only with its high-quality products and entrepreneurial opportunities but also with clear and transparent information.
“We wanted to find an authentic way to communicate our key messages in a way that will resonate with everyone. Our strong African matriarch stands for good values and serves as a moral compass for the family. Through her, we felt we could tell a powerful story about QNET business while being able to warn the public about who scams in our name,” says Biram Fall, the Regional General Manager for QNET in sub-Saharan.
He added that: “QNET frowns upon any form of unfair and illegal marketing practice. This is why we created a dedicated phone number to help anyone who wants further information about the business or wants to report a case of unethical practice. Collaborating with local entities and communities is our priority.”
Again, Mr Fall said: “QNET is not an investment company, and it does not support any get-rich-quick schemes. Rather, QNET is an e-commerce based Direct Selling company that offers a wide range of world-class products online. We operate in about 25 countries worldwide and have run the business sustainably for more than 23 years.”
- Police arrest man flogging toddler in viral video
- ‘Akufo-Addo must resign; he’s giving us too much headache’ – Kpebu
- Loans to become more expensive as BoG hikes policy rate to 24.5%
- Brother stands in as groom skips wedding to train
- BoG dollar auction: Demand outstrips supply by $72.2m as $1 hits ¢10.92
- Nigerian singer Teni gifts SHS teacher a car
- Social media users impressed with Black Sherif’s ‘The Villain I Never Was’
- Government using IMF as smokescreen to force its ‘austerity budget’ on Ghanaians – Martin Amidu
- Arrest all 3 men – Sonnie Badu tells police after man flogging toddler goes viral
- ‘Forget about votes; call Chairman Wontumi to account’ – Martin Kpebu to Akufo-Addo
- Ghana’s debt stock up ¢9bn to ¢402.4bn in July 2022 – BoG
- ‘ECG has not agreed to any percentages with Hubtel’ – ECG MD
- Court orders CID Boss to provide safety report on alleged bride killers
- There is too much uncertainty in the business environment – Twum Akwaboah
- Deputy Energy Minister, Amin Adam, appointed Board Chairman of New Producers Group
- Increasing monetary policy rate will not reduce inflation – Badu Aboagye
- Austerity is bad for economic growth – Prof. Charles Ackah
- The Central Bank’s policy a measure in the wrong direction – Prof. Charles Ackah
- Akosua Agyapong eulogises mom
- ‘Horrible and terrible’ – German Ambassador on illegal mining
- My vehicle was set ablaze on Samatex premises – Wontumi alleges
- FDA concurs with WHO’s caution against four substandard paediatric medicines found in The Gambia
- Livestream: PM Express business edition discusses impact of policy rate on businesses
- Gertrude Agyemang: Customer Service Week and the ECG prepaid meter challenge
- NDC has no evidence to prove my involvement in ‘galamsey’ – Ellembelle DCE