Vice President and NPP flagbearer, Dr Mahamudu Bawumia, has called for greater investment and strategic focus on the creative arts sector to boost national development.

Speaking to industry stakeholders, he stressed the importance of supporting Ghanaian creatives to thrive in an increasingly digital world.

“We’ve been working with MUSIGA, GHAMRO, and the private sector to create a platform that can help track royalties and facilitate revenue management for musicians and other creatives,” he said.

According to him, Ghana must do more to ensure that creatives can benefit from their work.

“This will help maximise opportunities and enable creatives to assess and manage their revenue.”

The Vice President acknowledged the challenges faced by Ghanaian artists in maximizing returns from their work.

“We need to take proactive steps to ensure our creatives can grow and contribute to the national economy,” he urged, adding that the development of a local music streaming platform is a step in the right direction.

Dr. Bawumia also emphasised the need to foster collaboration between the creative arts sector and other industries.

“The creative arts are key to economic growth, and by working together, we can make sure this sector thrives,” he stated.

As the government continues to support initiatives that empower creatives, Bawumia stressed that the local streaming platform is only one of several steps needed to ensure sustainable growth in the industry.

“Our work is far from over,” he concluded, urging continued collaboration to achieve long-term success for Ghanaian content developers.