Veteran Nollywood actress and filmmaker Omotola Jalade-Ekeinde has said she has no issue with dancing for fun while promoting a movie, but will not do so if it feels forced or obligatory.

Omotola said this during a recent appearance on TVC Entertainment.

“I’m sorry, I would not be doing the dancing. I’m very, very sorry. It’s just not me. I dance. I love to dance, I’m sure a lot of us love to dance,” she said.

The actress explained that the growing backlash against dance-driven movie promotions is largely due to pressure on actors to participate rather than allowing such moments to occur naturally.

“I think the problem and the reason why a lot of people are kicking back at it is because you want to dance because you feel like it, not because you have to,” she said.

According to the actress, there is nothing wrong with cast members dancing during promotional activities, as long as it happens organically.

“There’s a difference, okay? So there’s nothing wrong with, oh, you know, you’re promoting a movie and you guys are just having fun. That’s different,” she said.

Omotola stressed that her responsibility as an actor ends with delivering a quality performance, noting that marketing and distribution should be handled by professionals in those fields.

“But when it becomes a chore, when it becomes, oh, this is what you have to do to even sell a movie, it’s not professional. I already did the project, You know, I should go around, you know, talk about the project, promote the project, and then let the people whose job are to distribute and do the advertising of the project to do that,” she said.