The founder of Kunata Voluntary Organisation, Yahaya Alhassan, the NGO that operates the Ambassador Pamela Bridgewater Project, has appealed to stakeholders to channel their advocacy efforts towards outreach programmes aimed at curbing the growing trend of teenage pregnancy among 'kayayei' (head porters).

He made this appeal at Mamobi during an Eid al-Fitr welfare outreach programme organised for kayayei to mark the end of Ramadan.

Mr Alhassan expressed deep concern over reports that some unscrupulous individuals are taking advantage of the vulnerability of young female head porters, leading to cases of exploitation and teenage pregnancy without any responsibility taken by perpetrators.

He commended the strong relationship between kayayei and market women, particularly in Kejetia and Makola Market, urging them to leverage these motherly and sisterly bonds to counsel young girls against teenage pregnancy and sexually transmitted diseases.

He also called on the media and NGOs, especially those operating in northern Ghana, to intensify awareness campaigns to address the issue.

The programme attracted a large number of female porters, who participated in music and dance activities. Food and drinks were distributed, along with sanitary pads and baby diapers for nursing mothers.

On her part, the event organiser, Kwalebu Fuseina Sulemana, educated participants on the dangers of teenage pregnancy and emphasised the importance of reporting and preventing all forms of abuse.

She also expressed appreciation to John Mahama for his efforts to make sanitary pads more affordable and accessible, particularly for female students in senior high schools.

The outreach is part of the Pamela Bridgewater Project's ongoing efforts to empower vulnerable women and girls through education, advocacy, and community support initiatives.