Stonebwoy has been announced as brand ambassador at the launch of a new energy drink, ‘Big Boss’ in Accra.

The event took place on Wednesday at the Holiday Inn Hotel, where the brand revealed why they chose the popular dancehall artiste as its ambassador.

The event took place under the theme ‘Boss It Up’ which was a song Stonebwoy released some few days ago.

According to Emmanuel Quist, Head of Communication for Blow Group of Companies, the decision to use Stonebwoy as the ambassador of Boss Energy drink, was to be connected to a larger consumer base both locally and internationally.