The Executive Director in charge of Wholesale and Investment Banking at the GCB Bank PLC, Sam Aidoo, is entreating financial institutions to invest in the tourism sector.

According to him, there is the need for a concerted effort by the private and the public sector to drive and boost tourism to help reduce the high unemployment in the country.

 Speaking to Joy Business at the launch of the Destination Africa’s “Chasing Waterfalls”, Photo Exhibition and Tour Guidebooks by Steve Ababio and Gina Arthur, Mr. Aidoo said GCB Bank is bent on pushing the tourism sector through diverse means to support the economy.

“GCB has a social contract to support such an initiative in Ghana and it’s important that banks and other Institutions step up to support any agenda that will showcase various part of the country to drive the sector”.

The project is designed to boost tourism by raising awareness about waterfalls in Ghana and provide information to guide visitors, easing their experience as tourists.

President of the UK Ghana Chamber of Commerce, Adjoba Kyiamah, revealed that the chamber will continue to support the tourism sector to drive the economy.

“As a chamber, our main objective is to promote bilateral trade and Ghana to the world and it’s important we promote domestic tourism”.

Project Lead, Steve Ababio, explained the rationale behind the project, indicating how important government need to invest in domestic tourism.

He urged corporate entities to support various waterfalls and tourist sites in the country and also called on the government to work on improving the transport system to these areas.

“Domestic tourism promotion is more powerful than allowing foreigners to do this work. We need some training and investment for these tourist sites”, he said.