A political marketing strategist says the New Patriotic Party (NPP) has eroded every brand equity the party had before coming to power.
Speaking in an interview on Joy FM’s Top Story on Tuesday, Dr Kobby Mensah noted that the NPP administration has dissipated the key segment that supported them to governance.
This follows former Chief Justice Sophia Akuffo's joining of pensioners to demand an exemption from the debt exchange programme.
Dr Kobby Mensah cited a number of people he claims to have believed in the NPP administration, noting the pressure group, OccupyGhana. He added that these groups of people were represented by people of a particular social standing.
However, it seems they have departed from the government and calling on the government to do the right thing.
"I mean the middle class was huge for this administration to come to power. Not to talk of the various activism that they might have done," he explained.
In light of this, Dr Mensah stated that "NPP has eroded almost every conceivable spot that they had coming to government." This, according to him is worrying.
"To me, I think the NPP is not the best managers of the economy. For example, they can no longer hold on to the due process because we haven't seen any proper due process from this administration.
"So they have actually eroded every brand equity that they coming to the government," he said.
When asked what government can do to revert the situation and control the likes of former Chief Justice coming out to protest an exemption of the debt exchange programme, Dr Mensah proposed for government to move into crisis management mode and get people like Sophia Akuffo to negotiate.
He added that government should not use intimidation to resolve the situation, adding that they should engage more in the programme.
Latest Stories
-
NACOC embarks on a search at Nsawam Prison
8 mins -
Ban on noise-making commences May 6
21 mins -
Foden wins Football Writers’ Association Footballer of the Year award
36 mins -
FDA discovers expired food items at Zuarungu SHS storeroom
1 hour -
Bahamas World Relays: Ghana paired with world and Olympic champions in Heat 1
9 hours -
Bahamas 2024 Relays: Star-studded cast ready to put on pre-Paris show
9 hours -
Bahamas Relays preview: clash of global title-winning teams in men’s 4x100m
10 hours -
Arsenal keeper Raya wins Premier League Golden Glove
10 hours -
Iñaki Williams scores twice in Athletic Bilbao’s win over Getafe
10 hours -
Argument with Salah ‘completely resolved’ – Klopp
10 hours -
Reus to leave Dortmund at the end of the season
11 hours -
Uefa confirms 26-man squads for Euro 2024
11 hours -
Teacher Unions press home demands for the new allowances
11 hours -
Media’s failure to hold government accountable for ‘galamsey’ alarming – Mahama
11 hours -
Keta Presbytery urges Akufo-Addo to assent to anti-LGBTQ+ Bill
11 hours