Absa Bank Ghana has announced a strategic partnership with Porials Pitch II, Ghana’s fastest-growing youth-led marketplace, founded by Dulcie Boateng.

As the lead sponsor and official banking partner, Absa will offer exclusive financial solutions to support both vendors and shoppers at the upcoming pop-up on Saturday, 19 April at Ghud Park.

The partnership reinforces Absa’s commitment to digital innovation, youth entrepreneurship and SME support. The thousands of shoppers expected to attend will engage directly with over 150 diverse vendors.

As part of the collaboration, Absa will be launching a convenient new digital wallet designed to promote financial inclusion among the youth. Absa Bank has planned rewards for customers on the day, including cash prizes up to GHS 2,000.

Dulcie Boateng, founder of Porials Pitch, welcomed the collaboration, describing it as a meaningful endorsement of youth-led innovation.

“Having the backing of one of Ghana’s most trusted banks is a real milestone,” she said.

“It reflects how far the Porials Pitch community has come, and we’re thrilled to be creating a more rewarding experience for shoppers and vendors alike.”

Nana Essilfuah Tamakloe, Director of Marketing and Corporate Affairs at Absa Bank Ghana, added,
“Our collaboration with Porials Pitch II has allowed us to curate a digital experience that connects with Ghana’s growing community of young business owners and consumers.

"We are excited to be part of this movement, and eager to help create value where it matters most.”

Absa Bank Ghana is the lead sponsor and official banking partner.

Other official sponsors for Porials Pitch II include Hollard Insurance Ghana, TECNO Mobile Ghana, Radio Entertainment Limited (REL) Ghana, a digital gaming operator and software development firm based in Accra that leverages media platforms to expand the gaming market, and JAC Motors Ghana, represented by Tryton Motors, the official distributor of Jianghuai Automobile Co., Ltd. (JAC), a Chinese automobile and commercial vehicle manufacturer.