Audio By Carbonatix
Veteran Nollywood actress, Omotola Jalade-Ekeinde, has revealed that Nigerian music, particularly Afrobeats, went global faster than Nollywood.
Speaking in a recent episode of the Afropolitan podcast, Jalade-Ekeinde cited funding as the main factor driving the difference.
The actress, who is also a singer and a former record label owner, explained that making music requires less funding than movie production.
“What is holding Nollywood back is mostly funding. With music, it is not really as expensive to create. Except if you want to shoot lavish music videos, which are rare these days.
“Because easy viral ideas make more impact than packaged billion-dollar budget videos.
“So you notice that a lot of artists are now just having fun in their house or with friends, and they record it, and people like it because it is organic.
“But you can’t do that with film, unfortunately. The cheapest movie would probably still have like 30 cast and crew,” she explained.
Latest Stories
-
PURC, ECG and GRIDCo align plans to ensure stable power supply during 2026 FIFA World Cup
34 minutes -
Ghana launches National Shea Commodity Platform to commercialise shea production
45 minutes -
Bawumia holds talks with British High Commissioner in Accra
48 minutes -
AFF study documents 115 edible forest species and indigenous knowledge in biodiversity hotspot
49 minutes -
MPs partner with Afarinick to boost Ghana’s cocoa production capacity
58 minutes -
Where are the jobs?- Sammy Awuku questions government
1 hour -
Ghana needs effective solutions to rising unemployment, not slogans – Oppong Nkrumah
1 hour -
Oppong Nkrumah calls for overhaul of Ghana’s youth employment strategy
1 hour -
Minnesota attacker pleads guilty in killing of lawmaker and husband, avoids death penalty
1 hour -
When does personal conduct become institutional responsibility? The GES debate explained
1 hour -
Scientific consensus calls for wildlife protection to be integrated into global climate change policy
2 hours -
Seequent turning old data into the new mining edge
2 hours -
NPA receives ultra-modern tanker drivers’ rest stop at BOST Kumasi depot
2 hours -
Toronto police officer dies in raid linked to US consulate shooting
2 hours -
Black Sherif and how to listen to Ghanaian pop
2 hours