The CEO of the Gold Board, Sammy Gyamfi, has acknowledged a noticeable shift in his public political presence, conceding that his current role demands restraint even as he remains deeply rooted in partisan communication.

Speaking on PM Express Business Edition on Joy News Thursday, he admitted that while he is still active in politics, the nature of his responsibilities has forced him to step back from the frontlines.

“Well, I’m still in politics; what we are doing is a political job. So I’m not really a corporate person. I refuse to see myself like that,” he said.

Sammy Gyamfi, who continues to serve as National Communications Officer of the National Democratic Congress, explained that his reduced visibility is not a withdrawal but a necessary adjustment.

“I’m still the serving national communications officer of the NDC, but admittedly, my time for that role has reduced significantly,” he noted.

He pointed to a strong support system within government and party ranks, saying others have effectively stepped in to maintain the communication machinery.

“Thankfully, I have enabled a deputy and a minister for government communications, who is also another brother, and so they filled the gap very effectively, and we are collaborating.”

Despite the shift, Gyamfi stressed that political communication remains ongoing, albeit from a less visible position.

“We do a lot of political communication work, even now that I find myself in this role, but from the background and at the right time, I believe Ghanaians, particularly party supporters, will see more of us in the political communication space.”

His comments suggest a deliberate recalibration rather than a retreat, with focus now tilted toward his national assignment.

“We’ve been given an important assignment…Fortunately, I believe we have very capable, competent, effective, you know, communicators, most of them are very young guys who are doing the same job that some of us were doing.”

Sammy Gyamfi admitted that his absence from the public political arena has not gone unnoticed.

“But I agree, sometimes people will miss your face, people will miss a voice, and so we won’t make time for that as well.”

Still, he made it clear where his priority lies.

“But primarily, the work is cut out for us, and that is to ensure that we transform Ghana’s gold sector and optimise national benefits from the good resources we’ve been endowed with by Almighty God.”